Virginia native Sydney Ziems founded Serendipitous Project here in Brooklyn to create a brand that was trendy, affordable, and all inclusive. Sydney’s one of a kind pieces are vintage, or up-cycled to minimize the impact of waste on the environment. Sydney’s sense of style is bold, whimsical, and magnetic. Sydney’s passion for creating shines through with a little twinkle in her eye, and her inherently cool speaking voice that mimics honeysuckle. Shop Sydneys collection & make sure to check out her blog and playlists @serendipitousproject.

1. What music are you enjoying right now?

Lady Gaga's Chromatica has been great music to keep my mood elevated during quarantine. I also just discovered the k-pop group blackpink and I'm obsessed over their sound!

2. What is beauty to you?

I think beauty is whatever brings you joy; A beautiful bouquet of flowers, your loved one, a new pair of shoes, random acts of kindness, laughter. I think there is beauty all around us if we just take a moment to appreciate it.

3. How would you describe your personal style?

Comfy maximalist. You will never catch me in a pair of heels and I love oversized fits with lots of accessories.

4. If you didn’t live where you are living currently, where would you live?

Somewhere season-less with a cozy house along the water.

5. What is your drink of choice?

Margarita.

6. What scent invokes happiness for you?

Roses or Lavender

7. Favorite cookbook or Instagram cooking page?

Minimalist baker. It taught me a lot about cooking because everything is vegan and you have to be a lot more innovative when your ingredients are limited.

8. What ritual do you have for starting your day?

Grabbing a cup of coffee with my boyfriend at our local coffee shop. I'm honestly not a functioning human without a cup of joe.

9. What is bringing you joy right now?

My business even though I've had my fair share of lows since the pandemic, it's been great being able to focus my energy and creating beauty in the world and sharing it with other people.